This is not only where we excel, it’s what distinguishes GUMBO from other communications firms in the F&B Industry. Our founder is a classically trained marketer, with 30 years of experience crafting brand positionings and developing messaging strategies. We believe that a successful brand positioning should be: 

• Organic to the company. This makes it believable.

• Differentiating from others. This makes it competitive. 

• Relevant to the consumer. This makes it compelling.

• Aspirational for decision makers. This makes it future facing.  

Once we have crafted a brand positioning, we develop a messaging strategy that includes a vocabulary and tone of voice to be used across all brand communications.

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